Noticias, artículos e ideas del equipo de Influencer

What is AI saying about your brand?

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August 27, 2026

Influencer launches Creator-First AEO, a new category for earning Brand Authority in the AI Discovery Era

New operating model unites Profound’s AEO intelligence with Influencer’s global creator capabilities to help brands develop the conversations, content and signals that drive AI recommendations.

August 26, 2026

CEO, Ben Jeffries, speaks to Fast Company about Creator-First AEO

Creator content will become a new layer of Brand Authority in AI search.

August 20, 2026

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Football Culture: The evolution of the football fan

A Brand Playbook for the World Cup.

June 23, 2026

Influencer wins Campaign Agency Network of the Year – North America

Influencer has won Agency Network of the Year - North America at the Campaign Agency of the Year Global Awards.

June 19, 2026

How creators became the engine of modern commerce

Download Shop Social, an Influencer report.

June 8, 2026

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Influencer adds former TikTok Europe VP Stuart Flint to its Advisory Board

Flint’s appointment brings senior platform and media experience as brands significantly increase investment in creator-led strategies. The role will sit alongside his position as SVP at DoubleVerify EMEA.

May 26, 2026

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Influencer takes home TikTok’s inaugural ‘Best TikTok Creator Marketing Partner' Award (EUI)

Officially recognized as the best creator marketing partner across the Europe and UKI (EUI) region.

May 15, 2026

Influencer wins Campaign Media Company of the Year 2026

We’re delighted to have won Campaign Media Company of the Year 2026 in the Influencer and Content Creator category, recognizing the scale, consistency and commercial impact of our work as creator marketing becomes a key driver of business growth for modern brands.

April 30, 2026

Running, a new cultural milestone

Running. You’ve probably thought about it, started it, or know someone obsessed with it.

April 21, 2026

Influencer appoints Jenny Penich as Global Chief Marketing Officer

Appointment reinforces global growth strategy and unified brand vision.

April 17, 2026

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INTERVIEW: How SULT turned storytelling into sell-through

Influencer’s Senior Content Manager, Emily Newton, sat down with SULT founders Milly Goldsmith and Henry Porpora to discuss why storytelling, community and stripped-back content have been central to the brand’s growth, from building trust online to landing on the shelves of Boots.

April 13, 2026

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Influencer Appoints Hayden Bowler as Head of Commerce to Scale Creator-Led Performance

Former TikTok Commerce Leader to Build Dedicated Commerce Division as Brand and Performance Marketing Converge.

January 23, 2026

Influencer Announces New Platform Partnership With Pinterest

Partnership expands visual search-led, full-funnel creator marketing through evergreen content, curated creators, commerce opportunities, paid media activations, and insights.

January 21, 2026

Influencer Names Ryan Fitzpatrick CFO to Accelerate Growth and Power the Creator Era

Former VaynerX Finance Leader Joins to Build Financial Infrastructure for $1B Creator Payment Vision.

December 9, 2025

Thinking like a creator

This report explores how creator-led thinking empowers brands to stay relevant, foster trust, and drive growth in a saturated digital landscape.

November 25, 2025

New Creator Economy report urges brands to think like Creators - or risk being left behind.

In a digital economy oversaturated with content but underdelivering on human connection, many brands are struggling to keep up with audiences who scroll past anything that doesn’t feel real. Today, Influencer, an official marketing partner of YouTube, TikTok, Snap, and Meta, is helping to bridge the gap between traditional brand systems and creator instincts.

November 24, 2025

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Influencer welcome TikTok Shop exec, Emily Eldridge, to lead commerce offering.

We’re excited to welcome Emily Eldridge to Influencer as our new Director of Commerce – bringing her creator‑commerce leadership, fashion and beauty expertise, and deep platform knowledge to our growing global team.

November 1, 2025