News, articles and insights from the Influencer team

Resources for Brands

What is AI saying about your brand?

Get your Creator-First AEO audit
August 27, 2026

Influencer launches Creator-First AEO, a new category for earning Brand Authority in the AI Discovery Era

New operating model unites Profound’s AEO intelligence with Influencer’s global creator capabilities to help brands develop the conversations, content and signals that drive AI recommendations
August 26, 2026

CEO, Ben Jeffries, speaks to Fast Company about Creator-First AEO

Creator content will become a new layer of Brand Authority in AI search
August 20, 2026

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Football Culture: The evolution of the football fan

A Brand Playbook for the World Cup
June 23, 2026

Influencer wins Campaign Agency Network of the Year – North America

Influencer has won Agency Network of the Year - North America at the Campaign Agency of the Year Global Awards
June 19, 2026

How creators became the engine of modern commerce

Download Shop Social, an Influencer report.
June 8, 2026

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Influencer adds former TikTok Europe VP Stuart Flint to its Advisory Board

Flint’s appointment brings senior platform and media experience as brands significantly increase investment in creator-led strategies. The role will sit alongside his position as SVP at DoubleVerify EMEA.
May 26, 2026

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Influencer takes home TikTok’s inaugural ‘Best TikTok Creator Marketing Partner' Award (EUI)

Officially recognized as the best creator marketing partner across the Europe and UKI (EUI) region.
May 15, 2026

Influencer wins Campaign Media Company of the Year 2026

We’re delighted to have won Campaign Media Company of the Year 2026 in the Influencer and Content Creator category, recognizing the scale, consistency and commercial impact of our work as creator marketing becomes a key driver of business growth for modern brands.
April 30, 2026

Running, a new cultural milestone

Running. You’ve probably thought about it, started it, or know someone obsessed with it.
April 21, 2026

Influencer appoints Jenny Penich as Global Chief Marketing Officer

Appointment reinforces global growth strategy and unified brand vision
April 17, 2026

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INTERVIEW: How SULT turned storytelling into sell-through

Influencer’s Senior Content Manager, Emily Newton, sat down with SULT founders Milly Goldsmith and Henry Porpora to discuss why storytelling, community and stripped-back content have been central to the brand’s growth, from building trust online to landing on the shelves of Boots.
April 13, 2026

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Influencer expands its integration of the YouTube Creator Partnerships API within Waves to deliver deeper insights and more effective creator partnerships

As an official global marketing partner of YouTube, Influencer was among the first partners approved to integrate the YouTube Creator Partnerships API into its proprietary technology platform, Waves.
April 2, 2026

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Influencer shortlisted for Campaign Media Company of the Year, with Monzo’s The Book of Money also recognised at the Campaign Media Awards

We’re pleased to share that Influencer has been shortlisted for Campaign Media Company of the Year 2026
March 24, 2026

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Influencer Appoints Hayden Bowler as Head of Commerce to Scale Creator-Led Performance

Former TikTok Commerce Leader to Build Dedicated Commerce Division as Brand and Performance Marketing Converge
January 23, 2026

Influencer Announces New Platform Partnership With Pinterest

Partnership expands visual search-led, full-funnel creator marketing through evergreen content, curated creators, commerce opportunities, paid media activations, and insights
January 21, 2026

Influencer Names Ryan Fitzpatrick CFO to Accelerate Growth and Power the Creator Era

Former VaynerX Finance Leader Joins to Build Financial Infrastructure for $1B Creator Payment Vision
December 9, 2025

Thinking like a creator

This report explores how creator-led thinking empowers brands to stay relevant, foster trust, and drive growth in a saturated digital landscape.
November 25, 2025