We humanize brands

Founded by creators, we are a global marketing agency with creators at its core - built for creative, media & commerce

From concept to content, we put creators at the heart of creativity, media, and commerce to drive performance across the funnel

Creative

We craft ideas that move culture. Creator campaigns deliver a 91% higher 6-second view-through rate vs. standard ads.

Media

We orchestrate precision amplification across social platforms and beyond. Creator content drives 70% higher click-through rate than non-creator ads.

Commerce

We turn creator trust into measurable conversion. Creator-led content drives 3.3x higher ROI compared to digital ads.

Bespoke creator-led solutions

Elevating the impact of creator marketing through our suite of creator-first solutions - all powered by partnerships, technology, and instinct.

Our AI-driven operating system, Waves, streamlines every step of the client and creator experience - scaling the delivery and success of creator campaigns.

Creator affiliate

End-to-end creator campaigns

Creator shortlisting

Creator contracting

Content feedback

Live campaign reporting

Creator payments

Content production & remixing

Creator amplification & performance

Campaign measurement & reporting

The world’s largest independent creator marketing specialist.

We know the hustle, ingenuity, and creativity it takes to earn attention.

Operating in

New York

Number 1 for recall & memory

Our creator-led campaigns outperform industry benchmarks: delivering +16% higher recall on Instagram, +20% on TikTok, and a 50% lift in long-term memory associations. (Source: Element Human, 2025)